🍀 $7.7B in Green 👀
Amazon’s new report confirms it: entertainment is now commerce. Plus creator strategy insights and new AI tools coming to eStreamly.
Hi Subtacker!
Hope y’all had a great St Patrick’s Day! 🍀Something I didn’t realized until I prep this newsletter is that St Patrck is a big Business! NRF cited that Total spending for the green party is expected to reach a record $7.7 billion.👀 Crazy no? Did you celebrate? Send us your favorite picture!
Alright, let’s go.
📰 Snippets
🎬 Amazon Ads: Live Commerce Is Now Mainstream
Amazon Ads’ 2026 marketing trends report declares live commerce is officially mainstream, blending entertainment with instant purchasing. The creator economy is driving this shift projected to reach $43.9 billion in ad spend this year (up 18% YoY). Amazon’s own research shows 50% of consumers view entertainment as part of their path to purchase, and 72% have taken shopping actions while watching content.
🙋 Be a Brand Creators Want to Work With
Have you ever read a Nik Sharma Newsletter? I love it, weekly he writes insigthful and actionable content for DTC. This week he had a long essay on creator. My TL;DR: Most brands jump straight into influencer outreach, but skip the most important step: building a brand creators actually want to be associated with. The best creators are selective because their audience trusts them to be. If your brand has a clear identity and a product that truly delivers, creators will naturally want to feature it. Brands like Jolie, Cadence, Lalo, and Caraway succeeded because their products and storytelling made them magnetic. When the foundation is strong, every creator marketing tactic works exponentially better. ✨
Formula 1 🏎️
Sephora is expanding its investment in women’s sports by becoming the official beauty retail partner of the F1 Academy. The global racing series has a rapidly growing Gen Z audience, will feature Spanish driver Natalia Granada in a Sephora-branded car. The partnership will also bring Sephora-hosted beauty bars to every race. The move highlights Sephora’s push to connect beauty with sports culture and engage a fanbase that is already about 45% female. 🏁💄 By the way, there is an awesome podcast that just dropped from Acquired on the business and history of Formula 1. An amazing piece for anyone curious about the sport.
🚨 What’s new at eStreamly?🚨
Smitha K, one of the founding members of eStreamly, has decided to part ways and pursue a new opportunity. We are grateful for her contributions and couldn’t be more excited about the future of eStreamly.
In a world where AI is rewriting the playbook almost daily, the past in the rearview mirror brought us here and the road ahead is where the fun begins.
Over the next 1–3 weeks, eStreamly users will begin to see the following on their dashboards:
New Video Scouting: Centralize your social video content, search for users creating content with your product, and monitor competitors’ social activity.
New AI Video Generation: Automatically generate videos from your product page data.
AEO Scan & Content: Make your site visible to AI by addressing content gaps on your website with a mix of video, text, and images.
Shoppable Video Group Buying: Sell excess inventory and create product drops by leveraging video, group-buy discounts, and engineered social sharing through SMS.
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Today’s email was brought to you by Nicolas from eStreamly